The brief was to create a new coffee brand.
 
I have chosen to open Ubatuba coffee roasters shop serving good quality coffee for coffee lovers and tourists.
First of all - what is Ubatuba? It is a town on southeast coast of Brasil. In the 18th century, the town was popular for coffee trading. When the new road through San Paolo was opened, it lost its popularity for coffee and now is well known for surfing, it is also a good holiday resort.
 
My idea was to revive the coffee trading tradition, establish coffee roasters office and serve high quality coffee.
The whole packaging consists of: coffee packaging, whole bean packaging, sugard packaging, visiting card, small tray for your cup, pencil and a brochure about Ubatuba, also a poster.
 
few pictures of Ubatuba
Logo
Pattern used for packaging.
It is a picture taken in Ubatuba, here transformed into pixels, so that it would remind sand, summer and good mood. Colours are brownish, so that at first glance you would think about coffee.
Packaging
Sugar packaging - 2.5 grammes of pure sugar.
visiting card and small tray
Promotional poster
Packaging design
Published:

Packaging design

A new coffee roasers brand in Ubatuba, Brasil

Published: