Duration: 2 weeks
Brief: To select a product, create a hypothetical brand around it and design suitable packaging and graphics.
Product chosen: Ice cream
Branding: A hypothetical brand 'Chaat' (Hindi for 'to lick') was created. The entire range of ice creams would have experimental flavours with an Indian touch (eg. jalebi, paan etc...)
Structural packaging: The form of a triangle was given because they would tessellate with each other in display and transport, thereby enabling more numbers. In a parlour scenario, the empty (unused) cups can be stacked. The cups are made of polystyrene and will be transparent, so the colour of the ice cream will be visible through the box. The capacity of this is 80 ml. The cups can be theromoformed.