When you open a jar of Pace, with all the fresh, hand-picked jalapenos, life is bound to get spicy. To prove it, our Facebook app will turn your boring-snorning news feed into a hot and spicy telenovela -- Pace of our Lives. Just choose how spicy you want it, cast your Facebook friends, and watch as the drama unfolds.
Awards:
Silver, National Advertising Awards, 2013
Art Director: Alice Blastorah
Copywriter: Shiran Teitelbaum