When Mountain Dew fans found out their favourte flavour of Dew lost in Dewmocracy, they were outraged -- fueling our Back By Popular Dewmand campaign. TV, DM and online media all featured real fan’s angry Facebook quotes, prompting fans to vote harder for their Dew.

ECD: Peter Ignazi, Carlos Moreno 
Creative Director: Michael Clowater
Art Director: Alice Blastorah 
Copywriter: Shiran Teitelbaum 
Director: Paul Middleditch
Designer: Yana Stepchenko
Digital Designer: Martin Szomolanyi