New Opel Astra
The challenge we proposed to people was "act for one minute and win the car."
In the end we had a compilation of famous cinema moments. We called it "the film with more movie stars ever".
The digital communication was all about movies.
The radio ad was recorded with a famous portuguese impersonator.
This film is a preview of the action.
Take over
"Are you 007 or just a zero?"
Do you want to become Neo or will you fail to dodge the bullets?
Are you an X-Men or are you just a boy?
Come and play Shrek or you'll be green with envy.
