Nude is a fictatious SPCA-commisioned postcard series. It is depicted as a magazine cover, creating an irony that says "fashion, means nudity for animals"
According to experts, dressing up pets can disrupt interaction between the animal and another of its species. True Beauty Unmarked aims to inform the public of this fact & get pet owners, both guilty & not, to think or rethink about what “beautifying” their pets can do.
Chique was chosen as the megazine's name as chick might be too synonymous to animals & chic might be too commonly understood. Chique gives an impression of a new upcoming magazine.
The use of Didot & the vintage look was inspired by Vogue magazine to allow people to recognize the postcard as a fashion magazine.
The "magazines" are separated by their masthead. One says True Beauty Unmarked and the other says Pure Beauty Untouched. They both are named as such to give a little freshness to the postcard's message.
The back of the postcard reveals the true meaning of the project to ensure that the message gets to the audience. The message, however, is not too direct as the project does not want to spur a rigorous action, but rather, a silent thought.
Skills used:
Vector art
Vector art
photoshop
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