Go Organic is a fictional campaign launched to raise awareness on the truth of both organic & non-organic food. The campaign was launched by SuperNature, Singapore’s leading retailer of organic & natural products. The campaign involves sending a food truck down to Polytechnics around Singapore in order to get youth, our selected target audience, to be aware of what goes into their bodies. Prior to the arrival of the truck, print advertisements were placed around the school & brochures were given out.
As an incentive, students & faculty members can enjoy a free juice off the menu once a day. A little stamp card is also included, so that students & faculty members can get an extra item if they get these juices every day, or get more per day. The main focus here, however, is to get youths to know the truth about their food. Thus a little tag is added to their cups that contain bite-size information about organic & non-organic food.
Purchases stored in paper bags also contain information about what exactly goes into the customer’s food. It’s not just about vitamins, but a more straightforward approach & telling people what exactly they do for you.
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