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Bēhance

Nike Zenit St. Petersburg

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  • Print and poster campaign for the new Nike sponsorship of the soccer team Zenith St. Petersgurg.
    St. Petersburg is known for its aristocratic history, where as Zenit St. Petersburg FC prides itself on meritocracy. What counts is passion and hard work. (Campaign produced in 2010)

    Headline: Blue blood is earned, not inherited.