Suite 23 - Air Jordan XX3
The Air Jordan XX3 was the most anticipated shoe in history thanks to its release number aligning with Jordan's iconic 23. I helped come up with Suite 23 concept as a digital experience to provide something special for fans and introduce the brand's Become Legendary campaign. For content, we organized the biggest digital shoot in Jordan history in Las Vegas of all places. The resulting site was a Flash-based 3-D space with video game-style navigation and dimensional sound. My role on this one included creative direction, copywriting, video direction and even interviewing the athletes (Ray Allen was the funniest).
