Game Changers Campaign
One of Nike’s leading agency partners asked us to put together some in-store and retail advertising concepts for the release of Nike's new signature series shoe line-up. Utilizing their three most-dominant basketball athletes (Lebron James, Kobe Bryant and Kevin Durant), we came up with messaging and a visual language based around the idea that game changers are not seen... they are felt.
We also explored some logo reveal concepts, a social media marketing campaign called “Are You a Game Changer,” and design direction for their television display units.
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