Visian ICL is a type of refractive procedure with a removable lens implant that helps correct visual impairments like myopia, giving patients the freedom to see the world without the hassles of contacts and glasses. As a direct competitor to Lasik and other eyesight correction procedures, we set out to increase awareness and desire for Visian ICL. Through brand strategy, design direction, and content creation, we re-imagined a digital destination that truly educates and connects with consumers through guided stories about the benefits of the Visian ICL procedure. Read Less