Chez Valois created special edition discovery gift set packaging for Neige ice ciders. With it’s mirror-like backing, the set attracts the consumers attention. This one piece packaging, made with no glue has a complementary tasting note form slided in the back. The cidery La Face Cachée de la Pomme is inspired by the technique used to make ice wine, and by Québec’s very particular climate. Neige (meaning snow in English) ice ciders were born out of this Canadian province’s terroir which has the extreme cold winter temperatures needed to produce the concentration of sugars for its creation.
Design Studio: Chez Valois
Visual identity & packagings
Creative direction: Michel Valois | Art direction, visual & structural design: Michel Valois
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