The snack brand Maarud wanted to let people know that you could eat their snacks at any occation and not only in the weekend. Any evening with friends & fun is a time for Maarud snack. So to communicate this we asked people to write a story about their dream evening and take part in making Norways longest story. 

We created an online adjective story, where the users filled in the blanks of the story by tagging Facebook friends, locations and other fun stuff. The friends had to continue the story by following up and writing their own part. This way the story grows and becomes bigger and longer. The people that wrote the longest story won and got their dream evening.

http://norgeslengstehistorie.no/