For the first time the penguins are getting an exclusive concert in the Penguin Kingdom - Antarctica! We’ve got the song – now we need your voice. Become a part of the choir and let your voice be heard in Antarctica!
In 1911 Roald Amundsen was the first man to set foot on the South Pole. Since then there have been dramatic changes, and the living conditions of the penguins are deteriorating. 100 years on, Jørgen Amundsen and his crew travelled to Antarctica on an expedition to follow in the spirit of Amundsen and sing for the penguins.
The campaign consisted of a blog where you could follow the expedition, a campaign site and mobile applications for iPhone and Android where users could sing for the penguins. In the end the crew held a concert where all the singers was apart of the choir singing for the penguins at antarctica.
In 1911 Roald Amundsen was the first man to set foot on the South Pole. Since then there have been dramatic changes, and the living conditions of the penguins are deteriorating. 100 years on, Jørgen Amundsen and his crew travelled to Antarctica on an expedition to follow in the spirit of Amundsen and sing for the penguins.
The campaign consisted of a blog where you could follow the expedition, a campaign site and mobile applications for iPhone and Android where users could sing for the penguins. In the end the crew held a concert where all the singers was apart of the choir singing for the penguins at antarctica.
