BRIEFNiQuitin Mini helps smokers to quit, day by day, by replacing one cigarett at a time. We had to create a gift, that worked as a motviational aid, for people who start using our product.
IDEA
Smoking is like a prison: when people try to quit, they count the days.
SOLUTION
A calendar that helps people in their daily fight against smoking, by using the prisoner's language.
Since they quit, they'll delete a cigarette a day, keeping an eye on their progress.
In the end, they'll have something to be proud: a blank calendar that show they are finally free from smoking.
BRIEFNiQuitin Mini helps smokers to quit, day by day, by replacing one cigarett at a time. We had to create a gift, that worked as a motviational aid, for people who start using our product.IDEASmoking is like a prison: when people try to quit, they count the days.SOLUTIONA calendar that helps people in their daily fight against smoking, by using the prisoner's language.Since they quit, they'll delete a cigarette a day, keeping an eye on their progress.In the end, they'll have something to be proud: a blank calendar that show they are finally free from smoking.
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