SMOK-INK

SMOKE-INK is an experience that features an infographic painted on a 60 square meters canvas with the poison extracted from 4000 cigarettes. 
We made this special ink to show the risks of cigarette's smoke and more precisely what happens when we start and when we quit. The exhibit was held in Milan on the 10th of april 2013.
At the end of the exhibit we played this video that showed people that the entire installation was drawn with a special ink obtained filtering cigarettes smoke into water.
 
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SMOK-INK
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SMOK-INK

Epica 2014 1 Gold \ Illustration 1 Bronze \ Media Innovation Cannes Lions 2014 1 Shortlist \ Branded Content & Entertainment 1 Shortlist \ Des Read More

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