These are some selects from a photography shoot we did for New Balance early in 2013 to launch our new NB Psyche Sports Bra apparel line.  I traveled to Boston and was on location for the entire shoot assisting our other Photo/Art Director and providing direction and ensuring continuity.  We shot both video and still photography simultaneously.  This was a complex shoot with many set changes involved and a narrow window to use the gym space so there was little room for error. 

 

Our final deliverables included an onsite landing page experience with shoppable products, onsite banners, affiliate ads, email blasts, printed brochures and postcards, and in-store point-of-purchase creative.