Below is a a 20 page print piece I did while on contract at MGemi over the Summer. This lookbook was for the Men's line and was mailed to new clients to increase customer growth, promote the brand, and drive online sales.
I collaborated with a copywriter and printer, as well as the Merchant and Marketing teams to coordinate the creation, mailing and delivery of this project. My involvement was design and art direction, layout strategy, photo shoot direction and helping to project manage the scope and timeline as well as get buy-in and approval from key stakeholders.
