In the New York-Centric world of white-shoe law and banking firms, Monomoy Capital Partners is a red stiletto heel. With this interesting young firm, none of the usual rules applied, so we took a very personal approach. P+A repositioned the brand across print and online media with a modern look and feel that reflects the company's character. We created all new marketing collateral and designed a new Web site that tells the Monomoy story to clients and prospects. Design and images say "professional" and "credible" but the slightly irreverent tone adds a shot of color to the black & white world of private equity. P+A loves to brand with interest.