One of the things we love most about our clients is they provide an opportunity for us to learn a little bit about everything. We are constantly challenged to define who they are and help them communicate that message. Schumann Steier is an international petroleum, ethenol and drilling fluids firm which also provides sourcing, logistics and financial partnerships. In 30 years, they never had a single piece of marketing literature. They didn't need one: their business is all about relationship-building. Capturing the essence of this company and its incredible reputation in a corporate brochure for diverse audiences was one of P+A's biggest challenges. We achieved it with minimal copy and artful selection of images that communicated the four key elements of Schumann Steier's success. At P+A, sometimes less is more.