Design of a Mixer Grinder
Diploma Project- Bajaj Electricals Ltd.
Diploma Project- Bajaj Electricals Ltd.
The Brief was to design a Mixer Grinder based on the aesthetic preferences and perceptions of the South Indian consumer.
I have done so while also including certain functional details for improving the usage and performance of the mixer grinder. For example, while doing my user research i found that the lid could be improved to reduce the chance of spillage, and the wire winding made easier.
I have done so while also including certain functional details for improving the usage and performance of the mixer grinder. For example, while doing my user research i found that the lid could be improved to reduce the chance of spillage, and the wire winding made easier.
Mood Board
From User Research
Associations with the Mixer Grinder:
Friend
Proud Mom
Modern, Faster, Easier
Attributes:
Sleek. Attractive. Compact
Round & Soft
Young, Model-like looks
Modern outlook
Active, energetic
Approachable and Caring
Traditional
Efficient, dependable
Carry-able
Associations with the Mixer Grinder:
Friend
Proud Mom
Modern, Faster, Easier
Attributes:
Sleek. Attractive. Compact
Round & Soft
Young, Model-like looks
Modern outlook
Active, energetic
Approachable and Caring
Traditional
Efficient, dependable
Carry-able
Concept Sketches
Simple | Clean | Stylish
Stripped down | Basic
Proud | Compact | Carryable
Unconventional | Approachable
Sleek | Compact | Simple
Traditional | Approachable | Carryable
Final Concept
Selected on the basis of the benchmark product's attributes:
Active
Energetic
Model-like looks
Modern outlook
Soft
Caring and Accommodating
Active
Energetic
Model-like looks
Modern outlook
Soft
Caring and Accommodating
