Valley Culture
Branding : Logo | Collateral | Packaging
Brief: Valley Culture is a homegrown foods company based out of Dehradun. Their flagship product is their Cultured Ghee. They wanted their brand identity to be Premium, Earthy and communicate their ‘Dehradun valley’ origin.
Rationale: The first image that comes to mind when one says the word Valley is that omnipresent image of the sun rising from behind mountains and a river flowing out from the valley… The Valley culture logo is a unique adaptation of this very relatable image. Here the leaves open outwards to form the mountains, a river can be seen coming from between these and the sun is seen rising from behind. Between the sun and the mountains, we can see in the negative space a very prominent 'V'. This logo aptly represents the products offered by Valley Culture which are pure, derived from nature & unique in their use of traditional techniques.
The Logo overall is modern while also being earthy and relatable. It is bold enough to make an impression and sleek enough to communicate the premium quality of Valley Culture products.
Logo Design
Collateral
Brand Guideline Elements
Jar Labels
Product Photography : Jar Label, Lid & Tag
Photo by Raghav Khanna
Other Logo Options
