The idea of the logo comes from childhood. Every child likes to play pranks, and every adult remains a child for life in the heart, therefore a classic, austere style was taken, with the addition of small antics in graphics and texts. Slingshot was taken as a symbol of the mischief, it also resembles a glass.
In the corporate style means the use of small red graphic or typographic additions which change the essence of the usual things and words. The same method is used in the name where MISCHIEF changes to MIXCHIEF by adding a handwritten red stroke. As the target audience is the middle and upper class, for the construction of logo was used a principle of glasses of the pyramid.