MOHLTC Visual Identity Standards
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Just like a strong corporate brand, a governmental agency must project a clear and unified identity in all its communications. Our client, the Ministry of Health and Long Term Care (MOHLTC) commissioned us to help them do just that and develop a complete set of visual identity standards and guidelines for the ministry staff and their marketing communications partners. Working with existing logos, our role was to create and structure a complete set of guidelines and specifications for all their internal and external communication for print, broadcast and Web applications:
- We framed and developed the four main pillars of the new standards including colour palette,
typefaces, use of a proprietary graphic device and photography.
- Guidelines were designed to allow for creative flexibility so that their many internal programs could
retain unique features while still looking like part of the family.
- We also custom designed a full set of Word and PowerPoint templates for internal staff including:
reports, newsletters presentations, flyers, manuals and fact sheets.
- We framed and developed the four main pillars of the new standards including colour palette,
typefaces, use of a proprietary graphic device and photography.
- Guidelines were designed to allow for creative flexibility so that their many internal programs could
retain unique features while still looking like part of the family.
- We also custom designed a full set of Word and PowerPoint templates for internal staff including:
reports, newsletters presentations, flyers, manuals and fact sheets.
