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Bēhance

  • Mini Cooper Ad Campaign
    Designed to Fit in Any Environment | October 10th, 2008

    Description: For this project, the goal was to convey the utility and convenience of owning a Mini Cooper. Not only are the attractive cars, but they are small, environmentally friendly, and designed to fit in any environment. This piece displays these characteristics by comparing the car to small insects. The Mini fits in well enough to fool ladybugs into following its path. And even though the car is small, it still stands out.

    School: California State University, Long Beach
    Professor: Mike Whitlow
    Photography: MorgueFile.Com
    Art Direction: Emma Vallee
    Copywriter: Emma Vallee
    Size: 11x17

  • Ladybugs: Designed to Fit in Any Environment
    Mini Cooper Convertible
  • Ants: Designed to Fit in Any Environment
    Mini Cooper 2 Door
  • Caterpillars: Designed to Fit in Any Environment
    Mini Cooper 4 Door