Erik van Nieuwburg's profile

Microsoft - The phone of Britt

The phone of Britt
A peek into a celebrity's life
The Project
24 hours a day, 7 days a week, visitors were able to dig around inside the smartphone of Dutch celebrity Britt Dekker. This way, they would get a hands on experience with Windows 7.5 and actually see how awesome it really is. Her Facebook, Twitter and MSN data was also aggregated with all other phone data to get an overall experience. The campaign got more than 300.000 unique visitors in 1 week, with an average of 4 minutes in using the phone of Britt.
 
My Role
Completely rebuilding the core parts of Windows Phone with ActionScript 3 to get the same experience, but within a browser environment. I was hired by This Page Cannot Be Found. Concept by Kumpany. Backend by B-Lex.
 
Awards
Microsoft - The phone of Britt
Published:

Microsoft - The phone of Britt

A port of Windows Phone 7.5 to the web to give users a taste of the mobile operating system filled with live content of Dutch celebrity Britt Dek Read More

Published: