24 hours a day, 7 days a week, visitors were able to dig around inside the smartphone of Dutch celebrity Britt Dekker. This way, they would get a hands on experience with Windows 7.5 and actually see how awesome it really is. Her Facebook, Twitter and MSN data was also aggregated with all other phone data to get an overall experience. The campaign got more than 300.000 unique visitors in 1 week, with an average of 4 minutes in using the phone of Britt.
Completely rebuilding the core parts of Windows Phone with ActionScript 3 to get the same experience, but within a browser environment. I was hired by This Page Cannot Be Found. Concept by Kumpany. Backend by B-Lex.