Identity and packaging for Meringue, an upscale dessert boutique, capturing the airy
whipped quality of meringue, the main ingredient in most of the store’s pastries.
Three types of packaging highlight the form and color of meringue cookies and macarons,
two of Meringue’s signature sweets. Macaron boxes and bags showcase the beauty and color
of the cookies. Letter pressed tissue and seals add a pop of color and tactile quality to
white and clear packaging.