The new GLK-Class facelift, filmed in sophisticated Shanghai and the wilds of Qinghai province, showcases
the class leading on-road and off-road ability of the car. Directed by Rob Sanders, the spot was created by
Matt Phillips and Tim Evill at BBDO Beijing for Mercedes-Benz China.
This is part of a fully integrated creative communication idea that includes, digital, outdoor, showroom display
and point-of-sale, dealer kits, traditional print media and direct mail.
