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    Launch of the new smart 'facelift' in China. A fully integrated campaign involving film, digital print, POS etc.
Smart 'Catch me if you can' featuring Kobe Bryant and Mala the elephant
Created as part of a fully integrated 'facelift' launch of the smart car in China.
Client: Mercedes-Benz China
Agency: BBDO Beijing
Creative Director: Matt Phillips
Strategy: Tim Evill
Director: Tarsem
Production: Radical Media
Producer: Tommy Turtle
Photography: Rene Staud Studios - Patrick Staud, Pascal Staud