George Clooney stars in a second fully integrated campaign for Mercedes-Benz China. A surprisingly capable car, the E-Class delivers a better driving experience than any other car in it's class.
Created by Matt Phillips, Tim Evill and the team at BBDO Beijing, directed by Grant Heslov and produced by the incredible team at Radical Media LA, the commercial was filmed in and around Italy including a beautiful location at Lake Iseo at the incredible Riva factory.
The fully integrated campaign included print, digital, outdoor, dealer kit, showroom displays, Point-of-sale and events.
