Marqui has been the staple CMS for hundreds of clients for over a decade. But with the ever-changing landscape of marketing the term CMS has evolved from a simple content management tool, to a platform that can manage and track all of your marketing efforts. 

 

The tagline of "Everything Simplified", encompassed what we knew this next-gen CMS was capable of doing. 

 

My task was to take the new brand 'blue-print' and define key scenario's for each typical user. That along with a clear set of defined requirements, objective and goals I was able to create a site structure, wireframe and experience that could attract, inform and drive sales.

 

With several iterations into defining the brand identity, I was able to create several concepts that, with considerable input from all teams and potential users, was able to arrive at what is now our new online identity experience.