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Bēhance

  • Marc Jenni
  • Swiss tradition. Modern precision.
  • Swiss watchmaker, Marc Jenni, approached us to design a visual identity to feature on his timepieces.

    Since 1753 the art of watch making has been through the generations of the Jenni family. We wanted to capture this heritage therefore the symbol was inspired by elements of the Jenni family crest.

    To reinforce the brand structure, we also conceived the bespoke typeface Jenni Sans and added business stationary, instructions, warranties and brochures for use at watch and jewelry shows.
    His sales have risen 33 percent since the rebrand, and the innovative watchmaker was recognized with an invitation to become a member of the prestigious AHCI “Académie Horlogère Des Créateurs Indépendants”.


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    Helvetic Brands is an independent design consultancy in Lausanne, Switzerland that creates successful branding strategies based on international style principles.

    Our approach is classical, relevant and adapted for tomorrow.


    See more of our work at http://www.helveticbrands.ch