Swiss watchmaker, Marc Jenni, approached us to design a visual identity to feature on his timepieces.
Since 1753 the art of watch making has been through the generations
of the Jenni family. We wanted to capture this heritage therefore the
symbol was inspired by elements of the Jenni family crest.
To reinforce the brand structure, we also conceived the bespoke
typeface Jenni Sans and added business stationary, instructions,
warranties and brochures for use at watch and jewelry shows.
His sales have risen 33 percent since the rebrand, and the innovative
watchmaker was recognized with an invitation to become a member of the
prestigious AHCI “Académie Horlogère Des Créateurs Indépendants”.