LatitudeSouth is a new enterprise offering a fresh direction in legalservices outsourcing. Working with clients all over the world, their South Pacific origins were of importance to the company. The identitysolution is that of an dynamic arrow shape which was inspired by aboomerang and also has the shape of a simplified New Zealand contour.

Please see for the full article.
Visual inspiration
New Zealand contour | Boomerang
Color scheme inspiration
The finalised color scheme.
Logo development
Final solution
Thanks for taking a look, hope you enjoyed the process.

Kind regards,
David Pache