A Social Advocacy Program for Magic Ice Creams in Greece
The Concept was to identify, recruit and evaluate potential social advocates for the brand.
The Concept was to identify, recruit and evaluate potential social advocates for the brand.
We searched for profiles through twitter, using keywords. Once identified, Twitter users were evaluated using influence measurement tools and if qualified, we started the conversation with them on twitter.
Qualified participants were then invited to a Launch Event which was live streamed on the microsite. Rigth after the event, their profiles were published on the microsite and web visitors were asked to vote for their favorite ones. This concept inspired by TV reality gave great credit to our program.
Note: This program was later updated to cover all of Algida Greece products
Welcome Screen: A counter informs the visitor on the time left until the launch event
This second part broadcasted the livestreaming of the launch event and was later updated with the candidates profiles
