A Social Advocacy Program for Algida Greece
The Concept was to identify, recruit and evaluate potential social advocates for the brand.
We searched for profiles through twitter, using keywords. Once identified, Twitter users were evaluated using influence measurement tools and if qualified, we started the conversation with them on twitter.
Qualified participants were then invited to a Launch Event which was live streamed on the microsite. Rigth after the event, their profiles were published on the microsite and web visitors were asked to vote for their favorite ones. This concept inspired by TV reality gave great credit to our program.
The Concept was to identify, recruit and evaluate potential social advocates for the brand.
We searched for profiles through twitter, using keywords. Once identified, Twitter users were evaluated using influence measurement tools and if qualified, we started the conversation with them on twitter.
Qualified participants were then invited to a Launch Event which was live streamed on the microsite. Rigth after the event, their profiles were published on the microsite and web visitors were asked to vote for their favorite ones. This concept inspired by TV reality gave great credit to our program.
See the launch event video
The microsite was used throughout the process, from recruitment, to supporting the live event
Screenshot during live streaming of the Launch Event
Algida Greece promoted the program via its Facebook page
Twitter Background and Cover Image
