This project is a collaboration with Milano Ad agency.
We had to re-think the graphic of an existent magazine about pregnancy, babies and new-moms in general, which graphic was messy and not really catchy.
Our aim was to create a whole new concept for this issue: we wanted it to be smart, new and charming. We did it using a clean graphic, so the magazine could be more young and not chilidish like others on the market.
We also introduced some new topics which spoke to the mothers in a more confidential way.
Our aim was to create a whole new concept for this issue:
we wanted it to be smart, new and charming.
We did it using a clean graphic, so the magazine could be more young and not chilidish like others on the market.
We also introduced some new topics which spoke to the mothers in a more confidential way.
Thank you for watching!
