PROJECT
 
The Milano City Marathon is a marathon race held every April in Milan, Italy.
The project consists of a celebratory poster and viral 
ADV.
 
______________________________________________________________
CONCEPT
 
The reasons that push someone to take part to a marathon don't end with it, but last endlessly.
Handwritten Infinite Signature
Claim
 
______________________________________________________________
GUERRILLA MARKETING
 
Through guerrilla applications in the most congested places, such as buses and metro, we try, by visual and emotional factors, to incite sedentary people to play sports.
Start Banner & Legs
Motivational Stickers
______________________________________________________________
POSTER
 
The poster took the 3rd place of MCM2013 Awards.
Details
Final
MCM - Milano City Marathon 2013
75
1,325
3
Published:

MCM - Milano City Marathon 2013

Celebratory poster and viral ADV for the Milano City Marathon, held on 7 April 2013.
75
1,325
3
Published: