PROJECT
The Milano City Marathon is a marathon race held every April in Milan, Italy.
The project consists of a celebratory poster and viral ADV.
The project consists of a celebratory poster and viral ADV.
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CONCEPT
The reasons that push someone to take part to a marathon don't end with it, but last endlessly.
Handwritten Infinite Signature
Claim
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GUERRILLA MARKETING
Through guerrilla applications in the most congested places, such as buses and metro, we try, by visual and emotional factors, to incite sedentary people to play sports.
Start Banner & Legs
Motivational Stickers
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POSTER
The poster took the 3rd place of MCM2013 Awards.
Details
Final
