Creative agency DixonBaxi were asked by MTV-One to gather photographs of famous musicians and collate them alongside the words ‘hyper-real’, ‘music’, ‘louder’, ‘entertainment’ and ‘fame’. DixonBaxi thought it’d be a better idea to involve a selection of designers, getting them to create their own version of events. That was all the briefing we needed, the rest was up to us...
Our side of the story remained simple. MTV literally blows up in the viewers face. We were crafting paper for hours, and recycled it in a glimpse.
DESIGN: Julien Vallée
PHOTOGRAPHY: Simon Duhamel