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Bēhance

MTV International Brand Refresh

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  • Triggered by the new MTV logo, the focus of the brand refresh
    was to build on the stand-out characteristics of the first-ever
    global rebrand in 2009.
  • At its core is a closer alignment of the brand to our show content
    as well as a design evolution across all media. Essentially a flexible
    brand tool kit – smart and adaptable, whilst still full of personality.
  • Art Directors: Carlos Carrasco, Dylan Griffith
    Creative Director: Roberto Bagatti
    Associate Creative Director: Anna Caregnato
    In-house Producer: Cristina Mazzocca
    Broadcast Designer: Giorgio Schwarz
    Print Designer: Daniel Lock
    Music & Sound Design: Alan Boorman
    Reel: Alex Holden, Ian Jones
    Production Company: MTV World Design Studio/Milan
    Client: Viacom International Media Networks