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MILWAUKEE HEALTH DEPT. | Safe Sleep Campaign

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  • SERVE Marketing | Milwaukee Health Department
    Safe Sleep Campaign
  • The issue of co-sleeping deaths in Milwaukee is undeniable and has garnered national concern. The work created was designed to command attention, get people talking and ultimately, save the lives of infants. This campaign is a tease and reveal and is currently running.

    The babies used in the photography are from Milwaukee.

    Creative Direction: Gary Mueller
    Art Direction: Kelsey Barnowsky
    Copywriting: Stephanie Goldner
    Photography: Brian Malloy
    Retouching and Outdoor photography: Anthony Giacomino
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