NLIGHTN
For my Senior Thesis at MIAD, I branded a New Age store and its products. The logo is an anagram which was created to lead the viewer to discovery and enlightenment of the logo and brand. Though it may not read "NLIGHTN" at first glance, the construction of the letters were carefully and purposefully thought out. Along with the idea of enlightenment, all of the products are based off of a word or concept, not its scent or color. For instance, teas were named "Unitea" "Infinitea" and "Beautea". Each name was done in a typographic way to show the meaning of the word and then further explored with the packaging copy. There are three lines of products; candles, teas, and incense, all wrapped in white, black, and gold foil.
