To show that Lipton has 3 different products, and you can choose one depending on your state of mind, I connected the moods with what I called "the tea elements": water, leave,  fire.

Inspiring myself in Jack Johnson's tunes I wrote the music too. Many people used to call to the radio station when the radio ad was airing, in order to ask the name of this music. I also wrote the hip-hop version that was very popular too.

"99 things you have to do before summer ends"

This was an sms-based campaign that gave away one prize a day. That prize could be awesome (dive in the Blue Hole, have a tea in the desert...) or ridiculous (Borat green mankini, feed the donkeys, give a dog a bath). You can see in the characters that are inside the bus.

I created this campaign from scratch, by choosing the 99 prizes, radio ads, outdoor ads, even the can design.