Lionexpo is fast growing slovak startup which provide All-in-One Exhibition Platform.
Company after few sucessful years decided to change its name from ONXPO to LIONEXPO, what was of course the main reason for the logo change. They wanted to keep their well established color scheme but in the logo shape better express company values.
As the main symbol was chosen head of a lion and here was very important to perfectly reflect values: strength, friendliness, youth. After the visualiztion of these characteristics, what was really big challenge, was necessary to stylize the head into more technical form. This feeling was reached by using straight lines and corners with radius. It gave to logo minimalistic look with human touch.
As the last was selected the font. The best suitable was google font Play, which perfectly matched with the new logo symbol.