The new iPhone 6 looks the same as the iPhone 5S/5C/5/4S or 4.
Because we absolutely don't need a new iPhone, new technology or a new toy for procrastination. We don't even know how to effectively use the models that the market currently offers us. We should draw attention to optimizing production and process, and concentrate on sustainable development. Finding a way to produce components with consideration to the environment, people and being aware of their real value.
My message is to look more inside and try to make improvements there. It could bring more benefits than constantly improving aesthetics and adding worthless features does. This can be applied not only to the brand Apple but also to most brands in this field.