Lion rebranding was initiated for the follOwing reasons:
. Low loyalty.
. Low retention.
. Downgraded image
. Downgraded image
Demographics:
Age: 16-25
Male & Females
Normal Education
Psychographics:
A class.
Energetic.
Modern.
Independent.
Normal Education
Psychographics:
A class.
Energetic.
Modern.
Independent.
This is what i offered them!
Inspiration
Logo (English & Arabic)
Glossy Paper Mock-up
Old Packs