Identity, web, and stationery.
theic and fitz, two prolific artists, are Colectivo licuado (licuado = smoothie). They focus on street art, interventions, and they also do some illustrated artwork.
For the logo, we designed a very personal typeface. The idea was to use calligraphic strokes to recreate a fluid that is in motion. The fluid can be fresh paint, a fruit smoothie, or any other colored liquid that flows. We wanted the business cards (designed specially for a trip around Latin America that Licuado will embark on in 2013) to reflect part of the artistic and fresh nature of this collective, so they were handmade and we had both, theic and fitz, participate in the making. We used diluted acrylic paint, handmade paper, and rubber stamps with different inks.
theic and fitz, two prolific artists, are Colectivo licuado (licuado = smoothie). They focus on street art, interventions, and they also do some illustrated artwork.
For the logo, we designed a very personal typeface. The idea was to use calligraphic strokes to recreate a fluid that is in motion. The fluid can be fresh paint, a fruit smoothie, or any other colored liquid that flows. We wanted the business cards (designed specially for a trip around Latin America that Licuado will embark on in 2013) to reflect part of the artistic and fresh nature of this collective, so they were handmade and we had both, theic and fitz, participate in the making. We used diluted acrylic paint, handmade paper, and rubber stamps with different inks.
