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    Shippify is a company dedicated to shipping packages via an API installed on a client's web or app, by means of a community of verified shippers … Read More
    Shippify is a company dedicated to shipping packages via an API installed on a client's web or app, by means of a community of verified shippers that include people with regular commuter routes and professional messengers. We were commissioned to design a new identity system for the company, for which we begun with the iconic figure of the 'Pin', a current symbol to indicate locations on maps. Considering other fundamental concepts such as modern, agile, reliable and urban, we added the figure of The Flash to the mix, and created the logo in a synthesised version of the fusion of these ideas. In addition to formal typography, a hand-lettered typeface was designed for specific titles and other pieces, evoking the comic world's spirit, reinforcing the main concept, and getting the shippers actively involved. A photo shoot and short video were produced to sum up the Shippify experience, including the Shippify website. Read Less
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Shippify

Shippify es una empresa que se dedica al envío de paquetes mediante una API instalada en la web o aplicación del cliente utilizando una comunidad de shippers verificados, que bien pueden ser personas que tienen una ruta periódica, por ejemplo, de camino a su trabajo, o profesionales que viven de hacer entregas.

Se nos encargó el diseño de una nueva Identidad y para ello tomamos la figura icónica del pin, muy presente en la actualidad para indicar la localización de un elemento. Teniendo en cuenta conceptos fundamentales como moderno, agilidad, urbano y confiable tomamos la figura de The Flash (el equivalente moderno del dios griego de la mensajería, Hermes) y la llevamos a una síntesis máxima fusionándola con el concepto anterior.

Además de la tipografía formal, se diseñó una tipografía hecha a mano para titulares específicos evocando el espíritu del comic para reforzar el concepto principal y generar piezas amenas que involucren a los shippers de forma emocional y activa.

También se realizó una producción fotográfica y un video de corta duración que resume la experiencia de shippify, incluido en la web que diseñamos. Las demás piezas se pueden ver a continuación.
 
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Shippify is a company dedicated to shipping packages via an API installed on a client's web or app, by means of a community of verified shippers that include people with regular commuter routes and professional messengers.

We were commissioned to design a new identity system for the company, for which we begun with the iconic figure of the 'Pin', a current symbol to indicate locations on maps. Considering other fundamental concepts such as modern, agile, reliable and urban, we added the figure of The Flash (the modern equivalent of Hermes, greek god of heralds) to the mix, and created the logo in a synthesised version of the fusion of these ideas.

In addition to formal typography, a hand-lettered typeface was designed for specific titles and other pieces, evoking the comic world's spirit, reinforcing the main concept, and getting the shippers actively involved.
A photo shoot and short video were produced to sum up the Shippify experience, including the Shippify website.