Lavash is a mediterranean cafe located just outside of downtown Columbus. Aside from the exceptional food, the cafe offers it's customers a wonderful, authentic experience that not only satisfies those who are familiar with the food, but also newcomers who have never explored the world of middle eastern cuisine.
Their menu allows for many different types of people to come in and eat. Lavash can satisfy the business man who is stopping by for a quick bite and might even have to take a Shawarma Wrap togo, and they can also cater to the middle eastern family who wanted to sit down for a nice, authentic meal. With this in mind, the rebranding of Lavash was critical in a sense that both of these customers had to be kept in mind.
From redesigning the overall aesthetic of the restaurant to assisting in the physical way people can go about ordering, the rebranding should embody the casual, the classy, and the authenticity of the restaurant.