Lamisil - Athletes Foot
Pitch work 2011
Pitch work 2011
Brief:
The task was to create a campaign that used humour to deal with the product in hand, being Lamisil Athletes foot cream. The story behind the idea was based around a young couple who lived together. The girl (Jane) was sick of her boyfriends (Steve) bad feet and after asking him numerous times to deal with it and having no result she decides to take action by high jacking his sneaker collection, selling a pair of his brand new sneakers each day online until she's succsesful. By doing this she gets the attention of Steve, who instead of doing what she asks, sets about his own campaign to win back his shoes by trying to gain support from other people triggering a battle between the two.
Getting this idea out there we would use the powers of social media along with Ebay, a supporting website and print material.
My role:
I worked in a small team to design and produce all the elements required.
The task was to create a campaign that used humour to deal with the product in hand, being Lamisil Athletes foot cream. The story behind the idea was based around a young couple who lived together. The girl (Jane) was sick of her boyfriends (Steve) bad feet and after asking him numerous times to deal with it and having no result she decides to take action by high jacking his sneaker collection, selling a pair of his brand new sneakers each day online until she's succsesful. By doing this she gets the attention of Steve, who instead of doing what she asks, sets about his own campaign to win back his shoes by trying to gain support from other people triggering a battle between the two.
Getting this idea out there we would use the powers of social media along with Ebay, a supporting website and print material.
My role:
I worked in a small team to design and produce all the elements required.
