Burger King
Whooper Pitch
Whooper Pitch
Brief:
Burger King wanted a campaign site that showcased their main product “The Whopper” in a simple way that didn’t over complicate the product, but sold the product and reminded the public why they love the burger itself. The site would also give information about the Whopper and the various different types you can get.
One concept that was created was to show the Whopper over time. The idea behind this showing that even though people and places change, the Whopper’s quality remains and it will always be the same. The website allows the user to spin the toggles on the side of the screen and reveal a new era.
My role in this project:
I created the concept and story boarded these ideas.
Burger King wanted a campaign site that showcased their main product “The Whopper” in a simple way that didn’t over complicate the product, but sold the product and reminded the public why they love the burger itself. The site would also give information about the Whopper and the various different types you can get.
One concept that was created was to show the Whopper over time. The idea behind this showing that even though people and places change, the Whopper’s quality remains and it will always be the same. The website allows the user to spin the toggles on the side of the screen and reveal a new era.
My role in this project:
I created the concept and story boarded these ideas.
